Marketing is a very broad topic and the true way to approach it is not as cut and dried as you might like. Marketing actually encompasses a variety of marketing activities. It is one thing to use keywords to optimize your website for search engines and it is another to design marketing campaigns that generate the greatest amount of sales. You see, marketing is more than just throwing up a website, putting the best product or service you can find out there and calling it a day.
When people think about marketing, they tend to focus on SEO (search engine optimization). This is great, but let’s be honest…who is going to do this? How many marketers are really experts at keyword marketing? The truth is that keyword marketing is no where near as easy as it looks. In fact, it is by far one of the hardest things to master and many marketers give up because they simply can’t stand to spend the time on it.
Let’s look at why so many marketers fail at marketing. Most marketers approach marketing in terms of how they will “optimize” their website or how they will “defeat” their competition. They put all their eggs in one basket by trying to market to their most popular consumers first. This is a problem and it doesn’t work. The competition isn’t there to eat your eggs – they are there to watch out for you to slip up and beat you to the punch.
The truth is that many marketers believe they need to go to great lengths to reach these consumers. That they need to “market” to the audience and become the top dog in Internet marketing by becoming the most visible marketer in the industry. What many marketers don’t know is that there are some other ways they can increase traffic without spending a fortune on search engine optimization alone. Some of these other techniques include:
Social Media Marketing: If you don’t already have a social media marketing strategy in place, it is time to seriously start one. Today, most marketers understand the power of social media marketing. This is because it allows them to interact with their target market on a more personal level. They can also build relationships with their customers in a way which is more personable than email marketing. This not only creates a positive brand image but can also lead to increased sales.
Lastly, there is another very important concept which is called “coordinated marketing”. Coordinated marketing means having all the marketing tactics working together to provide the greatest overall benefit to the company. Here are some examples of ways in which this coordinated marketing concept can be applied: