Your Blog Strategy – How to Get Started With Blogging and Start Generating Cash!
A blog is an online discussion or personal website published over the Internet consisting of informal, often personal blog-style text posts. Blogs are usually displayed in reverse chronological order, with the latest post appearing at the top, followed by older posts. The purpose of a blog is to share personal thoughts and opinions with the world, through a relatively “social” medium. A blog can serve many purposes – communication, promotion of products and services, interaction and of course, information. But a blog can also be used as a way to promote a business – a blog could be a sales page, showing the benefits of a product or service and encouraging readers to buy.
There are many ways to drive traffic to your blog – articles submitted to directories, social networking and bookmarking are all possibilities. Some market their blogs by having guest posts published in other websites, or even through direct email marketing to a targeted list of individuals. Another way to build an audience is to join forces with other bloggers and attract them to your blog via an informal network of bloggers and a blogging community or forum.
As well as attracting blog visitors, your blog posts should also appeal to your target audience, the people who will most be interested in buying from you. Your audience will be a mixture of people from different age groups, from different professional and occupational backgrounds, from different regions of the world and having various careers. All of these people have different incomes and therefore different needs. This is where you need to specify clearly in your blog posts what you intend to address to each group of people. You may consider dividing your audience into two or three categories: Regular readers, buyers and suppliers.
Your content must be relevant to everyone, otherwise it will just be a lot of fluff and hardly anybody will read it. It’s better to write for the readers, than for the websites or the people who may visit the websites in order to buy something. However, it’s not possible to please everybody, because not everybody is willing to read a blog post or to visit websites or forums in order to find out more about a topic. Therefore, in order to satisfy everyone, it’s advisable to create a balance between information, which is useful, and websites or links, which encourage people to visit them. In this respect, it can be said that your goal is to create a niche for yourself, which will serve as a source of additional income.
A final step to get started with your blog strategy is competitive analysis. You need to identify which topics you are going to write about, and how you will get started with your research. The internet is a huge collection of information and knowledge, and therefore it is always wise to take advantage of this wealth of knowledge and information. Competitive analysis is the process of identifying and analyzing the strengths and weaknesses of the competition. By doing this, you’ll be able to identify your target audience, your writing style, and other important factors that can help you succeed on your blog.
There are three types of blogs that you can start with: free, paid, and regular. Free blogs are almost exactly like websites, in the sense that they constantly change and update themselves. Paid blogs usually have advertisements on their pages, but they update themselves more regularly than free blogs. When creating your first blog, you should remember these three basic things: you need to set goals, you need to find a suitable topic, and you need to do research on your chosen topic. When you do this, you can get started on a good blog strategy.