Marketers’ Focus Is on Ensuring Their Customers’ Fulfillment
Marketing refers to the act that an organization undertakes in order to engage its target market, develop relationships with customers and create value so as to acquire value in return; in other words, create profit. In business, marketing is considered to be one of the most important activities undertaken by businesses in order to obtain new customers and drive the growth of the organization. The process of marketing incorporates creative and technical aspects such as research and development, product positioning, advertising, and distribution.
There are many concepts that support the marketing concept holds for the satisfaction of customer needs. This includes the ability to satisfy or exceed customer expectations of the firm. The marketing management strategy is the means to achieve these objectives by developing and maintaining a marketing mix that allows the firm to meet customer needs in terms of product quality, service, price and exposure.
Developing the marketing management process is not as simple as hiring a marketing manager and telling him to do the job. It starts with defining what marketing concepts are to be applied and how the firm should apply them. A marketing concept should be aligned with the values of the firm. In addition, a marketing concept should also reflect the competition, marketing priorities and potential of the target markets.
In contrast to what some people believe, marketing management does not only include sales and marketing strategies but also involves the development of the company culture. Creating this type of environment encourages and facilitates more effective selling, sharing and getting to know one’s customers. Furthermore, the social aspects of marketing theories such as community marketing and societal marketing are included.
The success of marketers is not based solely on the success of sales and marketing activities, because there are other factors that affect consumers’ decisions to buy and use products of a certain firm. For instance, the quality of the goods produced by a firm is dependent not only on the sales volume and marketing strategies of the firm, but also on the cost of production and the marketing efforts exerted by consumers. Marketing strategies can increase consumer awareness of a product, but if consumers do not have enough information to make an informed buying decision, then they will not purchase the item.
On the other hand, marketing theories can affect consumers in a positive way because it can help them make wise purchases that are worth their money. Marketing managers can provide information consumers need to make wise decisions in regards to buying products. It is essential for marketers to create awareness about their products. There is a marketing concept that can effectively sell a product or a service to consumers, no matter what their background is. All it takes is a good product, a creative marketing concept and an effective marketing plan.